New Ford EcoSport Launched At A Lower Price With More Features
Ford India Pvt. Ltd. on Tuesday launched the 2019 Ford Ecosport with prices slashed by up to Rs 57,400 while offering new features and updates.
The new Ford EcoSport will be available at a price range of Rs 7.69 lakh to Rs 11.33 lakh in both petrol and diesel engine options, with an additional ‘Thunder Edition’ priced at Rs 10.18 lakh for petrol and Rs 10.68 lakh for diesel engine option.
The new EcoSport will go up against the recently launched Hyundai Venue Maruti Suzuki's Vitara Brezza, Tata Motors’ Nexon, Honda W-RV and Mahindra XUV300 in the compact SUV space.
The petrol variants of the car will be available with 1.5-litre and 1-litre EcoBoost engine options while for diesel it will be a 1.5-litre engine.
The 2019 Ford EcoSport line-up showcases Ford India's continuous efforts to increase localisation, resulting in greater value being passed on to customers across the variants, the company said.
“Backed by a strong product development team and ongoing localisation efforts, we are not just keeping up with the evolving consumer needs but also surprising them with enhanced value on offer across 2019 model line-up of Ford EcoSport,” said Anurag Mehrotra, president and managing director of Ford India.
Depending on the variant, the new line-up of the Ford EcoSport will be cheaper than last year's in the range of Rs 8,300 to Rs 57,400. The outgoing line-up of Ford EcoSport was available between Rs 7.83 lakh and Rs 11.90 lakh.
Ford India said the 2019 edition of the compact sports utility vehicle will have new sporty 17-inch alloy wheels, dark theme throughout the exteriors, including black-painted front grille and rear-view mirrors; dual-tone bonnet and decals on doors.