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Netflix Still Hasn’t Figured Out India
The stakes for the streaming giant are high as its service languishes in one of the world’s largest markets.
31 Mar 2022, 10:47 AM IST
(Bloomberg Businessweek) -- Two-and-a-half years after it launched in India, Netflix Inc. had its first big hit. Based on a sprawling novel by Indian-American author Vikram Chandra, 2018’s Sacred Games was a Hindi-language TV show exploring Mumbai’s criminal underworld and one police officer’s efforts to save the city. The drama stood out in a country best known for romantic musicals, which was the point. The New York Times named Sa...
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