Mahindra Ramps Up Production Of Thar 2020 To Cater To Bumper Demand, Bookings
The Mahindra Thar 2020. (Photo: M&M)

Mahindra Ramps Up Production Of Thar 2020 To Cater To Bumper Demand, Bookings

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Automaker Mahindra & Mahindra Ltd. has decided to increase production of its all-new Thar 2020, considering the bumper demand the sports utility vehicle has seen since its launch on Oct. 2.

M&M has already received 15,000 bookings for the vehicle in a little over a fortnight. The deliveries will commence from next month.

According to the company, a majority (57%) of the bookings were made by first-time buyers. “We are delighted with this overwhelming response received for the all-new Thar, having crossed 15,000 bookings as on date, Veejay Nakra, chief executive officer of M&M’s automotive division said in a statement Monday. “Given this overwhelming response, we are substantially ramping up our capacity."

There is an acceptance of the vehicle among a larger base of lifestyle seekers, beyond the traditional lovers of this iconic brand, he said. As many as 57% of all buyers of the all-new Thar are first-time car buyers and a significantly large share of all bookings are for the automatic variants, the company said.

The latest version of Thar has received over 65,000 inquiries as well, it added.

Priced between Rs 9.8 lakh and Rs 13.75 lakh (ex-showroom), the Mahindra Thar 2020 is offered in two trims—AX and LX—with both petrol and diesel powertrains. All the variants of the new Thar come with a four-wheel drive set-up.

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