ADVERTISEMENT

India Lockdown to Curb Flashlight Maker’s Ability to Meet Demand

Eveready Industries may not be able to produce enough flashlights in time for the nation’s crucial farming season

India Lockdown to Curb Flashlight Maker’s Ability to Meet Demand
A man standing for a photograph illuminates the ground with a flashlight at night in the village of Bhamana, Maharashtra, India. (Photographer: Dhiraj Singh/Bloomberg)

(Bloomberg) -- Eveready Industries India Ltd. may not be able to produce enough flashlights in time for the nation’s crucial farming season as the lockdown to combat the coronavirus impedes factories and workers.

Almost 40% of flashlight sales happen between April and July, said Amritanshu Khaitan, managing director of Eveready. That’s when crops are harvested and sowed, and one of the most popular uses of the company’s products is on farms.

“If we are not able to manufacture just now, then to meet the flashlight demand going forward will be challenging,” Khaitan said by phone.

The Kolkata-based firm, whose roots go back more than a century, is India’s biggest producer of batteries and claims to hold a majority share of the organized flashlights market. Its shares have risen more than 30% since March 24, when Prime Minister Narendra Modi announced the lockdown, versus an 18% advance in the benchmark index.

India Lockdown to Curb Flashlight Maker’s Ability to Meet Demand

As much as 60% of the market in India is unorganized and competes with Chinese goods that sell at cheaper prices, though these also may be missing currently due to the virus-induced slowdown in Chinese trade.

Khaitan said the supply chain is still restricted due to the lockdown and it isn’t easy to get approval from local authorities for the company’s dealers to travel and service the market. Eveready has yet to receive permissions to operate as India eases some restrictions from Monday and is working with 30%-40% staff where it has been allowed to.

“We are hopeful of starting a few more factories in the next one week,” Khaitan said.

©2020 Bloomberg L.P.