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Kanye West’s $90 Yeezy Gap Hoodie Selling Out Hours After Launch

Kanye West’s $90 Yeezy Gap Hoodie Selling Out Hours After Launch

Clothing retail giant Gap Inc. quietly unveiled its second collaboration with Kanye West’s Yeezy label, allowing U.S. customers to pre-order its widely-anticipated $90 hoodie.

With a takeover of the homepage and Gap’s blue logo reimagined to carry the letters YZY, the top was available for pre-order in six colors, with shipping times of between two and eight weeks.

Kanye West’s $90 Yeezy Gap Hoodie Selling Out Hours After Launch

Just hours after orders opened, all adult sizes large and above were marked as “sold out.”

Gap shares rose as much as 6% in Wednesday trading. 

It’s the second product to be announced under the Yeezy Gap line, following the debut of a $200 recycled nylon jacket announced in June. West signed a 10-year agreement last year to design and sell clothes for men, women and kids. Gap executives hope the collaboration will help make the San Francisco-based retailer more popular with younger shoppers.

The value of the Gap tie-up could be worth as much as $970 million according to UBS Group AG in a private document reviewed by Bloomberg in March of this year.

©2021 Bloomberg L.P.