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Jaguar Land Rover Ends Volkswagen Fight Over Luxury SUVs

JLR settles patent fight against Volkswagen over a feature that simplifies off-road driving for affluent inexperienced drivers.

Jaguar Land Rover Ends Volkswagen Fight Over Luxury SUVs
A worker polishes a new Land Rover Defender sports utility vehicle. (Photographer: Krisztian Bocsi/Bloomberg)

Jaguar Land Rover Automotive Plc has settled patent fights it lodged against Volkswagen AG and its brands over a feature used in luxury sport utility vehicles that simplifies off-road driving for affluent but inexperienced drivers.

The agreements resolve litigation in Germany and the U.S., but other terms of the deals weren’t disclosed in filings with courts in New Jersey, Delaware and Virginia and with the International Trade Commission in Washington. 

The settlements came about a week before Jaguar Land Rover, which is owned by India’s Tata Motors Ltd., was to begin a trial in which it was seeking to block imports to the U.S. of VW’s Porsche, Lamborghini, Audi and Volkswagen sport utility vehicles that Land Rover claimed used its patented Terrain Response technology without permission.

The dispute was over an invention in which a simple turn of a knob instructs the vehicle systems to adapt to different terrains. It’s a key feature in Jaguar’s F-Pace and Land Rover Discovery vehicles. JLR’s Land Rover division, the original maker of rugged all-terrain vehicles, filed the complaints after super-luxury automakers began moving into the SUV market.

A spokeswoman for VW group declined to comment, and a spokesman for Jaguar Land Rover had no immediate comment.

Jaguar had “potential to win over $200 million a year in licensing income from its patent-infringement lawsuit against Porsche, Audi, Lamborghini and Volkswagen, in our favorable event-risk view,” Joel Levington, a Bloomberg Intelligence analyst, wrote in a Sept. 16 note.

Land Rover first sued VW’s Bentley in 2018 over the upscale Bentayga with a trial expected next year. Bentley wasn’t part of the ITC case filed in November, in which Land Rover sought a halt to imports of Porsche’s Cayenne; Lamborghini’s Urus; Audi’s Q8, Q7, Q5, A6 Allroad and e-tron vehicles; and VW’s Tiguan vehicles.

The cases are In the Matter of Certain Vehicle Control Systems, 337-3508, U.S. International Trade Commission (Washington) and Jaguar Land Rover Ltd. v. Bentley Motors Ltd., 2:18-cv-320, U.S. District Court, Eastern District of Virginia (Norfolk)

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