Jaguar Land Rover Is Dependent on Diesel. It Wants to Change That
Jaguar Land Rover is raising investment by about a quarter over the next three years.
(Bloomberg) -- Jaguar Land Rover is raising investment by about a quarter over the next three years as part of a plan by the diesel-dependent automaker to be able to offer electric versions of all its models.
Britain’s biggest carmaker, owned by India’s Tata Motors Ltd, will invest a total of 13.5 billion pounds ($18 billion) worldwide during the period, according to a presentation to investors Monday. That’s a 26 percent increase from 10.7 billion pounds over the three previous years through March 2018.
The higher spending comes even as the automaker said sales and revenue in the year to March “did not grow as much as we planned” because of customers’ wariness about buying diesel-fueled vehicles in the U.K. and Europe. The company said margins and profitability were “well below” internal targets and led to negative cash flow after investment.
JLR is increasing spending to be able to produce by 2025 three versions of all its models, including those powered by fossil fuels, electric batteries or a combination of both, according to the presentation. The company will only offer fully electric versions if there is enough customer demand, a spokesman said. Diesel vehicles accounted for about 87 percent of the company’s sales in the U.K. and Europe in the fourth quarter of 2018, a high level in light of the unfolding scandal about emissions that erupted in 2015 at Volkswagen AG and has cooled customer demand.
All six of JLR’s U.K. manufacturing platforms at plants in the West Midlands and in Halewood, Merseyside will be retooled to produce vehicles with the new engines, the spokesman said. The carmaker has previously said every vehicle it launches from 2020 will have an electrified element, though this may mean hybrid cars rather than fully electric ones in some cases.
The company also said it plans to open a software, information technology and engineering center in Manchester, northern England, to work on connected-car technology.
To contact the reporter on this story: Kaye Wiggins in London at kwiggins4@bloomberg.net
To contact the editors responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net, Tara Patel, Christopher Jasper
©2018 Bloomberg L.P.