ITC Ltd. increased the price of three brands—Bristol, Flake Excel and Capstan..The Kolkata-based cigarette maker increased the prices by about 7-14 percent..“Prices of a few select brands have been marginally revised,” an ITC spokesperson said..ITC hiked the price of Flake Excel by 11 percent, Bristol by 6.7 percent and Capstan by 14.5 percent..These three brands together contribute around 10-13 percent of total cigarette sales of ITC.