ADVERTISEMENT

Inside the Backlash Against Juul

Inside the Backlash Against Juul

(Bloomberg) -- The e-cigarette maker Juul has seen stratospheric sales since early 2017, making it one of the buzziest startups in Silicon Valley. But now a backlash over the company's popularity with teenagers could jeopardize that. This week on Decrypted, Olivia Zaleski and Pia Gadkari trace the company's story from its origins. Juul says it only ever wanted to help adults quit smoking. Instead, it's become a social media sensation. And critics fear teen vaping is nothing short of a new public health crisis in the making.

Want to hear more? Subscribe on Apple Podcasts and Pocket Casts for new episodes every week. Decrypted is a podcast that uncovers the hidden projects, quiet rivalries and uncomfortable truths in the global technology industry. 

--With assistance from Austin Weinstein.

To contact the editor responsible for this story: Anne Vandermey at avandermey@bloomberg.net, Magnus Henriksson

©2018 Bloomberg L.P.