Indians Are Complaining More About Banking Services. Are Banks Responding?
A customer speaks with an employee inside a branch of Gramin Bank of Aryavat (GBA), sponsored by Bank of India, in the village of Khurana, Uttar Pradesh, India (Photographer: Prashanth Vishwanathan/Bloomberg)  

Indians Are Complaining More About Banking Services. Are Banks Responding?

If you scroll through a social media platform like Twitter, chances are that you will stumble upon a complaint or two from a disgruntled bank customer. Ask about banking services in a group of friends and it is likely that at least a few will have tales of poor banking services to tell.

To provide banking customers with a formal avenue to register and resolve their complaints, the Reserve Bank of India had put in an ombudsman scheme way back in 1995. The ombudsman has been filing annual reports since 2003-04 with data available since 1999-2000. A study of these annual reports, the most recent of which was released on Wednesday, gives a picture of sector where filed complaints are rising but so are resolutions. The nature of complaints has also changed over time with troubles linked to credit and debit cards rising as their use grows.

Rising Complaints; Improving Redressal?

In the year 1999-2000, the first year for which data is available, the Ombudsman office received 6800 complaints. These complaints have steadily risen over the last two decades to hit 1.63 lakh in 2017-18. The RBI’s financial year runs from July-June.

When combined with grievances brought forward from the previous year, the Ombudsman dealt with 1.75 lakh complaints in the twelve months till June 2018.

To be sure, over this period of time, the reach of banking services has also expanded. More than 80 percent of Indian adults now have a bank account, according to the World Bank’s 2017 Global Findex Report.

Over the last three years, customer complaints have risen by about 25 percent each year, said the latest annual report.

While complaints are rising, the track record of the ombudsman in dealing with these complaints has improved.

In 1999-2000, the Ombudsman disposed 60 percent of the complaints considered maintainable in the same year. This rose to 96 percent in 2017-18.

“There was a marked increase in the number of complaints resolved by agreement i.e. through mediation, which rose from 42.43 percent during the previous year to 65.82 percent in 2017-18,” said the latest annual report. Fifty percent of the complaints came from urban areas, the report added.

The report also noted that there has been an eight-fold increase in the number of appeals (125) received in 2017-18, as compared to 2016-17 (15). This is because ground of appeal have been expanded by the RBI.

What Are The Complaints About?

As the nature of banking activity as changed, so have the type of complaints being put in by customers.

In the early years, most complaints were linked to deposit accounts, loans and delays in cheque clearances. Now, customers are more likely to complain about banks not adhering to fair practices, troubles with credit and debit cards and, most recently, issues that crop up during use of digital banking.

In 2017-18, complaints about ATM/Credit/Debit Cards, taken together, made by 22.8 percent of all complaints. Complaints on violation of the fair practices code made up 22.1 percent of all grievances.

Of the 7.7 percent of the credit card related complaints received during the year, 30 percent pertained to wrong billing / debits, 8 percent to wrong / delayed reporting / non-updating credit status with credit information to Credit Information Bureau and 5 percent to threatening calls /inappropriate approach of recovery agents.  
Ombudsman Annual Report 2017-18

Mobile and electronic banking, a category which had not existed until the previous year, accounted for 5.2 percent of all complaints, said the annual report.

Complaints about loan and deposit accounts, which dominated in the earlier years, only make up 8 percent of grievances now, shows the Ombudsman report.

Indians Are Complaining More About Banking Services. Are Banks Responding?

Who Are The Complaints Against?

With public sector banks still accounting for close to 70 percent of all banking activity, it is no surprise that the largest number of complaints continues to be against these state-owned lenders.

In 2017-18, of the total number of complaints received by the Ombudsman, public banks together accounted for 63 percent of them. These were 1.02 lakh complaints against these lenders. Complaints against private banks made up 26 percent of the total.

“There was an increase of 31 percent in complaints received against SBI during the year, one of the major reasons being the merger of associate banks with SBI,” the report said.

This mix has changed as private banks have expanded their reach. In 1999-2000, about 6 percent of all complaints were against private lenders, while 85 percent were against state-owned banks.

However, when seen as a proportion of outstanding accounts, complaints are higher across some of the private sector banks. Complaints, other than those linked to credit and debit cards, were highest at Dhanlakshmi Bank followed by Kotak Mahindra Bank and Yes Bank.

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