India Tops The List Of Being Disloyal To Brands
A shopper browse household goods at a hypermarket. (Photographer: Dhiraj Singh/Bloomberg)

India Tops The List Of Being Disloyal To Brands

Indians’ love for new brands is the highest in the world as only 2 percent of consumers in the country prefer to stay loyal to brands compared to 8 percent globally, according to a Nielsen study.An...
BQ Install

Bloomberg Quint

Add BloombergQuint App to Home screen.