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HUL’s Digital Sales Take A Leap Amid Channel Conflicts
HUL's effort to increase the share of revenue from digital channels began five years ago.
The share of digital channel continues to grow for Hindustan Unilever Ltd. even as India’s largest consumer goods maker and its peers face a pushback from the backbone of the nation’s retail supply chain.The maker of Lifebuoy soaps and Dove shampoos generated more than 15% of its demand digitally in the quarter ended September, according to its investor presentation. That compares with 10% in the June quarter.A five-percentage-point ...
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