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HUL Is Digitising Kirana Stores To Know What You Buy
Hindustan Unilever is deepening ties with kirana stores to gain better insights into consumer behaviour.
04 Oct 2021, 09:04 AM IST
Hindustan Unilever Ltd. is deepening ties with kirana stores as it looks for direct consumer insights to continue building an agile supply chain.India's largest consumer goods maker is tying up with mom-and-pop outlets to create what it calls Drachma stores. The company is digitising the billing system and offering loyalty points (to be redeemed on future purchases) to consumers buying HUL's products from these outlets. The consumer...
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