How Under Armour Took On Nike and Adidas
A pedestrian carries an Under Armour shopping bag in Chicago. (Photographer: Christopher Dilts/Bloomberg)

How Under Armour Took On Nike and Adidas

In 1996, Kevin Plank began making tee-shirts for football players with the sole aim of keeping them dry and light. What began two decades ago as a small idea at his grandmother’s basement in Washin...
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