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How Kalyan Jewellers Sees Covid-19 Changing India’s Gold Jewellery Market
India’s second-largest jewellery chain expects preference for branded ornaments to drive the change.
03 Jun 2021, 05:57 PM IST
India’s second-largest jewellery chain expects formalisation of the sector to take place aggressively as more people in the world’s second largest gold-consuming nation switch to branded ornaments.“The shift from unorganised to organised is very fast now especially post-Covid,” Ramesh Kalyanaraman, executive director at Kalyan Jewellers India Ltd., told BloombergQuint in an interaction.“People don’t want to go to crowded streets, cro...
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