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Honda Unveils $915 Million Buyback as It Cuts Outlook

Operating profit for the fiscal year ending March will be 690 billion yen instead of 770 billion yen: Honda.

Honda Unveils $915 Million Buyback as It Cuts Outlook
The Honda Motor Co. logo is displayed outside the venue for a media preview of the N-Box minicar in Tokyo, Japan. (Photographer: Tomohiro Ohsumi/Bloomberg)

(Bloomberg) -- Honda Motor Co. cut its annual profit forecast as sluggish global vehicle demand and supply issues weigh on the Japanese carmaker, which unveiled a 100 billion yen ($915 million) share buyback.

Operating profit for the fiscal year ending March will be 690 billion yen instead of 770 billion yen, the company said in a statement Friday. Analysts are predicting a full-year profit of 748 billion yen on average. The revenue forecast was cut to 15.05 trillion yen from 15.65 trillion yen, following a prior revision in August.

The weak outlook by Honda and other smaller Japanese carmakers contrast with Toyota Motor Corp., which is sticking by its profit forecast thanks to healthy sales in the U.S. and Japan. Even amid weaker demand, global automakers are figuring out ways to survive the industrial shift toward electronic vehicles and self-driving technology. Last week, Honda and Hitachi Ltd. agreed to merge four of their car parts businesses to create an auto parts supplier with almost $17 billion in sales.

“The downward revision was within expectations, and profit margins of around 3% in the car business is still tough,” said Koji Endo, an analyst at SBI Securities. “They will reduce costs by pulling back on capital investments and restructuring, but they will still be lagging behind Toyota for the better part of a decade. The 100 billion yen buyback, however, was a positive surprise.”

For the latest quarter ending September, the Japanese automaker reported an operating profit of 220 billion yen compared with analysts’ average estimate for 182 billion yen.

“There’s no doubt that the profitability of our car business is low,” Seiji Kuraishi, Honda’s chief operating officer, said at a news conference in Tokyo. “We can’t compete if we remain the way we are, so we are working to change that.”

--With assistance from Tsuyoshi Inajima and Kae Inoue.

To contact the reporter on this story: Shiho Takezawa in Tokyo at stakezawa2@bloomberg.net

To contact the editors responsible for this story: Young-Sam Cho at ycho2@bloomberg.net, Reed Stevenson, Ville Heiskanen

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