HMSI Pledges Financial Support To Dealers Amid Lockdown
A Honda Motor Co. badge is displayed on a Honda Riding Assist-e motorcycle at the Tokyo Motor Show in Tokyo, Japan. Photographer: Akio Kon/Bloomberg

HMSI Pledges Financial Support To Dealers Amid Lockdown


Honda Motorcycle and Scooter India on Thursday said it has lined up a slew of measures, including buyback of unsold BS-IV stock, in order to support its sales partners during the unprecedented nationwide lockdown due to the coronavirus pandemic.

The two-wheeler major said it plans to buy back the BS-IV inventory lying unsold with few dealers, majorly in Delhi-NCR area, and provide advanced payments of incentives and reimbursements across the three functions -- sales, service and spare parts.

The company will also entirely bear the interest cost of BS-VI inventory (physical plus transit) with the dealers for the 21 days of the lockdown, it added.

“The support package will effectively provide immediate liquidity to our dealer partners and we are confident that it will comprehensively ease their business continuity anxiety and improve cash flow,”
HMSI Director Sales & Marketing Yadvinder Singh Guleria said in a statement.

Providing yet another major support, Honda shall also bear the interest cost of the BS-VI vehicles inventory at all its dealers for the entire 21-day lockdown period, he added.

The company's support comes at a time when the unprecedented nationwide lockdown has severely impacted the dealer partners who were already under immense pressure due to the 16-month-long industry slowdown.

HMSI has already extended the timeline by two more months to customers whose free service ad warranty was scheduled during the lockdown period.

The company said it has also released payments of around Rs 1,700 crore to its suppliers, dealers and service providers on time.

The initiatives have led to easing of liquidity crunch for the company's business partners amid Covid-19 lockdown situation, it added.

HMSI currently has over 6,000 sales and service outlets across the country, including more than 1,000 dealerships.

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