Here’s How Big ITC’s Top Brands Are

India’s best-selling branded wheat flour underscores how much ITC Ltd. has diversified outside its mainstay cigarette business.

Aashirvaad is worth Rs 6,000 crore as of fiscal ended March, up from Rs 4,600 crore a year earlier, according to an investor presentation by the company. Sunfeast, a biscuits -to-breakfast cereal brand, follows at Rs 4,000 crore, up from Rs 3,800 crore in FY19.

Fast-moving consumer goods, excluding cigarettes, account for nearly a quarter of ITC’s revenue at Rs 12,844 crore. Overall, the company generates more than half its Rs 52,231 crore revenue from non-tobacco business as it launched new brands in the last two decades.

ITC’s chips brand Bingo has grown to Rs 2,700 crore, while Classmate stationery is now worth Rs 1,400 crore. Yippee, at Rs 1,300 crore, is now the second-largest noodles brand in India, the company says, growing 50% in a pandemic-hit year.

Other big brands include Vivel (personal care) and Candyman (candies) worth Rs 500 crore each and Mangaldeep agarbatti (incense sticks) worth Rs 800 crore.