Half of Taycan Buyers Are New to the Brand, Says Porsche CEO
The Porsche AG logo is seen on the wheel of a 911 Speedster Concept automobile as the luxury automaker celebrates its 70th anniversary in Stuttgart, Germany. (Photographer: Alex Kraus/Bloomberg)

Half of Taycan Buyers Are New to the Brand, Says Porsche CEO

(Bloomberg) -- Half of the people buying the Porsche Taycan have never owned a Porsche.
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