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Google’s China Search Engine Project Was ‘Experiment,’  CEO Says

The search engine for China, nicknamed Project Dragonfly was an ‘experiment,’  Pichai says.

Google’s China Search Engine Project Was ‘Experiment,’  CEO Says
Pedestrians walk past the Google Inc. offices in New York. (Photographer: Michael Nagle/Bloomberg)

(Bloomberg) -- Google Chief Executive Officer Sundar Pichai says the company’s controversial project to develop a search engine for the Chinese market was an “experiment.”

The search engine for China, nicknamed Project Dragonfly, was revealed earlier this year in news reports, spurring criticism from U.S. politicians, human-rights activists and some employees at the Alphabet Inc. unit. Company workers said a search engine that facilitated censorship would be in conflict with Google’s values.

Pichai, who had previously said the project was in its early stages, seemed to have rolled it back further on Thursday when he characterized the search engine for China as an experiment. The CEO’s comments contradicted reporting by The Intercept suggesting the project was in its mature stages.

To contact the reporter on this story: Gerrit De Vynck in New York at gdevynck@bloomberg.net

To contact the editors responsible for this story: Jillian Ward at jward56@bloomberg.net, Andrew Pollack, Molly Schuetz

©2018 Bloomberg L.P.