Godrej Consumer Banks On Lipstick, Er..., ‘Hair Colour Effect’
An employee passes in front of hair dye products on display for sale at a store in New York, U.S. (Photographer: Gabby Jones/Bloomberg)

Godrej Consumer Banks On Lipstick, Er..., ‘Hair Colour Effect’

If women see no point in wearing lipstick underneath a facemask, they will colour hair instead. Godrej Consumer Products Ltd., maker of namesake hair dyes and colours, is banking on this version of...
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