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Godiva Shortlists Bidders in $1.5 Billion Asia Sale

The confectioner’s owner Yildiz Holding AS has asked for final offers to be submitted in the next few weeks.

Godiva Shortlists Bidders in $1.5 Billion Asia Sale
Godiva chocolates sit on display inside a Godiva Boutique in Boston, Massachusetts. (Photographer: JB Reed/Bloomberg News)

(Bloomberg) -- Baring Private Equity Asia and CVC Capital Partners are among suitors that were picked to make final offers for Asia-Pacific assets being sold by premium chocolatier Godiva, people with knowledge of the matter said.

North Asian buyout firm MBK Partners and Marunouchi Capital, an investment arm of Japan’s Mitsubishi Corp., were also shortlisted to proceed to the next round of bidding, according to the people. The assets could fetch as much as $1.5 billion, the people said, asking not to be identified as the information is private.

The confectioner’s owner Yildiz Holding AS has asked for final offers to be submitted in the next few weeks, the people said. No final decisions have been made, and details of the potential deal may change, said the people.

Istanbul-based Yildiz, which also owns British biscuit maker McVitie’s, is pursuing the sale amid a push to cut debt after years of acquisitions. Bloomberg News reported in November that it’s seeking to offload Godiva’s Japan, South Korea, Australia and New Zealand divisions.

Representatives for Baring, CVC, Marunouchi Capital, MBK and Yildiz declined to comment.

The Japan unit, with 2017 sales of about $350 million, is the largest of the businesses up for sale, people familiar with the matter said in November. Yildiz bought Godiva over a decade ago from Campbell Soup Co. for $850 million. Godiva was founded in Belgium more than 90 years ago and has a presence in over 100 countries.

--With assistance from Ercan Ersoy.

To contact the reporters on this story: Vinicy Chan in Hong Kong at vchan91@bloomberg.net;Cathy Chan in Hong Kong at kchan14@bloomberg.net;Takahiko Hyuga in Tokyo at thyuga@bloomberg.net

To contact the editors responsible for this story: Ben Scent at bscent@bloomberg.net, ;Sam Mamudi at smamudi@bloomberg.net, ;Takashi Amano at tamano6@bloomberg.net, Timothy Sifert

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