Ford Sees Hands-Free Driving Feature Selling 100,000 First Year
(Bloomberg) -- Ford Motor Co., seeking to steal shoppers from Tesla Inc. and General Motors Co., is aiming to install its hands-free driving technology on 100,000 vehicles in its first year.
Ford said it expects its pricing will lead to 100,000 orders for the technology on the F-150 and Mach-E in the first full year on the market. Active Drive Assist allows drivers to take their hands off the wheel while keeping their eyes on the road. It works on about 100,000 miles of North American highways Ford has mapped.
“Active Drive Assist can help improve the driving experience while ensuring people remain aware and fully in control,” Hau Thai-Tang, Ford’s product-development chief, said in the statement.
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