Ford Revives Bronco Brand to Lure Off-Road Enthusiasts From Jeep
Signage is displayed outside the idled Ford Motor Co. Michigan Assembly plant in Wayne, Michigan, U.S. (Photographer: Anthony Lanzilote/Bloomberg)

Ford Revives Bronco Brand to Lure Off-Road Enthusiasts From Jeep

(Bloomberg) -- Ford Motor Co. is entering the fray for loyal off-road Jeep enthusiasts by reviving its historic Bronco brand, which has been dormant for a quarter century.
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