For Rolls-Royce, the Future Is Customization, Not Electric
The Spirit of Ecstasy hood ornament is seen on a 1927 Rolls-Royce Phantom I Windover Limousine vehicle during the 2018 Pebble Beach Concours d’Elegance in Pebble Beach, California, U.S. (Photographer: David Paul Morris/Bloomberg)

For Rolls-Royce, the Future Is Customization, Not Electric

(Bloomberg) -- More than 90 percent of all Rolls-Royce vehicles sold are so personalized they’re practically one-offs. 
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