FMCG Firms Must Not Curb Marketing Spends During Slowdown, Says Vinita Bali
A slowdown is exactly the time when FMCG firms have to do more to spur demand and consumption, says Vinita Bali, former managing director of Britannia Industries. (Photo: BloombergQuint)

FMCG Firms Must Not Curb Marketing Spends During Slowdown, Says Vinita Bali

Makers of fast-moving consumer goods must spare advertising and marketing costs during their cost-cutting exercises in periods of receding growth, according to industry veteran Vinita Bali.“Compani...
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