Siemens-Alstom's Expected EU Veto Unleashes Political Storm

(Bloomberg) -- When Siemens AG and Alstom SA unveiled their rail merger in 2017, the former arch-rivals hailed the deal as a historic union, forming the basis of a European champion with the heft to take on an expansionist Chinese competitor.

The plan may well go down in history books, but not for the reasons the companies hoped. Rather, the European Commission’s likely rejection of the merger on antitrust grounds is generating a political backlash in Paris and Berlin against Europe’s independent competition regulator.

French Finance Minister Bruno Le Maire has called for an overhaul of policy to make it easier for the region’s companies to grow and take on aggressive Chinese rivals. German Chancellor Angela Merkel has also talked of loosening EU rules. Le Maire raised his rhetoric last week when Competition Commissioner Margrethe Vestager got the backing of member-country regulators to block the deal. A formal decision may come as soon as this week.

Siemens-Alstom's Expected EU Veto Unleashes Political Storm

“Alstom and Siemens are symbols of French and German industry,” said Marc Iveldi, a professor at the Toulouse School of Economics who studies competition issues. “The case won’t be forgotten and there will likely be consequences.”

At the heart of the controversy is a fundamental disagreement over the role of Brussels in European business. On one side of the issue are powerful European officials like Vestager, who see themselves as umpires calling balls and strikes with a view to protecting consumers. On the other are politicians, who fear that rigid EU attitudes are hobbling Europe’s top corporate players from forming ever-larger combinations.

At first glance, approval for the deal looked difficult because of the companies’ market power in Europe. Backers urged regulators to look beyond the region and consider the global rise of China’s CRRC Corp. –- itself a product of a government-mandated tie-up between two major rolling-stock manufacturers. The Chinese company, now active on many continents, has annual sales more than double the 15 billion euros ($17.1 billion) that Siemens and Alstom would have if they combined.

But as the Europeans refused to cede assets that would reduce their local reach, Vestager came under unprecedented political pressure to approve the tie-up nevertheless. This has raised alarm bells that a move is on to rewrite the region’s laws in the face of mounting global protectionism.

“We should worry,” said John Fingleton, a consultant and former head of the U.K. and Irish competition authorities. “The political independence of mergers is under attack everywhere.”’

Vestager’s Clout

The European Commission’s antitrust watchdog is one of the most feared on the planet and has regularly wrung hefty concessions from companies seeking mega-mergers by forcing them to sell off prized assets. Other would-be dealmakers have chosen to abandon transactions instead.

“The mission of the EU regulator isn’t industrial policy but to ensure fair competition. It’s looking out for the interests of consumers,” said Sarah Guillou, an economist at SciencesPo in Paris.

Yet within Europe’s biggest trading partners, strategic bulking up is underway. Some of the most valuable U.S. companies, from Microsoft Corp. and Alphabet Inc. to JPMorgan Chase & Co., have used M&A to expand over past decades. The Chinese government has been busy playing matchmaker to transportation, technology and other businesses to spawn giants, including CRRC in 2015.

The EU’s focus on enforcing merger rules at home risks doing “everything wrong” for businesses to succeed globally, Siemens Chief Executive Officer Joe Kaeser said in defending his rail deal.

Read Siemens CEO Fires Broadside Against EU With Rail Deal on Brink

“There is a need for changing the rules of European competition,” said France’s Le Maire on Monday, adding that the government will make proposals within days or weeks because of the need for European industrial champions. “Nothing can justify” the EU plan to block the Siemens-Alstom deal, he has tweeted. Merkel is laying the groundwork for change next year when her country gets a six-month stint to lead the region’s ministerial meetings.

European merger rules have been in place for nearly three decades. The competition division looks at the threat deals pose to market share, prices and innovation. Companies can assuage concerns with remedies like asset sales, but its decisions are most often waved through by the EU’s top political brass.

“Independence is simply non-negotiable,” Vestager has said. “Independence means enforcing the rules impartially without taking instructions from anyone.”

Yet in a takeover case that could prove prescient for the EU, the French government overruled the national regulator last year for the first time since the body was made independent a decade ago. The authority had agreed to a food-industry deal on the condition the acquirer sell a production site. This was aimed at reducing market dominance and protecting low-income consumers from price increases.

Le Maire threw out the decision, allowing the deal to go through without the sale and tweeting “4,000 jobs saved.” The U.K. has weighed adding powers to intervene in deals on national security grounds, and Germany moved to stop a Chinese bid for the first time.

The EU argued that the Siemens-Alstom deal could come at a huge cost to customers in Europe. Chinese suppliers weren’t likely to enter the region in the near future and the tie-up could lead to “high prices, less choice and less innovation.”

“We’ve spent last the 20 years dismantling monopolies in telecoms and energy and in other areas built up to be national champions,” said Fingleton, the former regulator. “We should learn from that.”

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