Emami Forays Into Hand Sanitiser Segment Under BoroPlus Brand
A store keeper arranges beauty and whitening products, including Emami Ltd.’s “Fair and Handsome” at a Big Bazaar outlet in Mumbai, India. (Photographer: Prashanth Vishwanathan/Bloomberg)

Emami Forays Into Hand Sanitiser Segment Under BoroPlus Brand

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Kolkata-based consumer goods major Emami Ltd. on Thursday announced its foray into the hand sanitiser segment in the wake of coronavirus pandemic with the launch of the disinfectant under its flagship skincare brand BoroPlus.

Emami has prioritised the launch of this hand sanitiser, an essential commodity amid the Covid-19 pandemic, ensuring maximum available production capacity to bring this product to consumers in the shortest possible time given the dire need for the same, the company said in a statement.

The BoroPlus Advanced anti-germ hand sanitiser, powered by natural antiseptic qualities of neem and tulsi, has an alcohol base of 70 percent and is clinically proven to kill 99.99 percent of illness-causing germs within seconds, Emami claimed.

There is a huge gap in the demand and supply of hand sanitisers in the market, which puts all of us at risk. We have, therefore, decided to launch the BoroPlus Hand Sanitizer from the house of Emami.
Priti A Sureka, Director, Emami

Hand sanitisers have a key role and are an integral component in the fight against coronavirus infection as stated by the World Health Organization and various clinical establishments, she added.

Stating that BoroPlus is well known for its antiseptic benefits, Sureka said, "The launch of a hand sanitiser is a natural extension of the BoroPlus brand promise. We will leverage our strong distribution network as well as modern trade and e-commerce channels to make the product easily available."

The product will be available across pharmacy stores, modern trade outlets and e-commerce platforms, Emami said.

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