A customer places school supplies into a shopping cart at a Walmart Stores location in Burbank, California, U.S. (Photographer: Patrick T. Fallon/Bloomberg)

E-Commerce Policy Changes Have Not Shaken Our Confidence In India, Says Walmart

U.S. retail major Walmart said it is "disappointed" with recent changes in foreign direct investment policy for e-commerce firms in the country, and hopes for a collaborative regulatory process going forward which results in a level-playing field.

The Bentonville-based company, which invested $16 billion in Flipkart, said the changes in FDI norms have not shaken its confidence and excitement about the Indian market, and it remains optimistic about e-commerce opportunity in the country.

Tightening norms for e-commerce firms having foreign investment, the government, from Feb. 1, barred online marketplaces like Flipkart and Amazon from selling products of companies where they hold stakes and banned exclusive marketing arrangements that could influence product price.

Also read: Amazon and Walmart Team Up to Fight New Indian E-Commerce Rules

"In India, we remain optimistic about the e-commerce opportunity, given the size of the market, the low penetration of e-commerce in the retail channel, and the pace at which it's growing," Walmart Inc. President and Chief Executive Officer C Douglas McMillon told analysts in an earnings call.

Talking about regulatory changes, McMillon said "the things that have happened have been disappointing in some ways, but they haven't shaken our confidence and excitement about what this is going to mean to the company in the long term".

"And this isn't a story about one quarter or even one year. We hope to have an effective, productive dialogue as it relates to future changes that happen. But in terms of how the business has behaved, it's in line with what we thought it would be," he added.

In the future, we hope to work with the government for pro-growth policies that can allow this nascent industry and domestic manufacturers, farmers, and suppliers that benefit from it to develop and prosper
C Douglas McMillon, president and chief executive officer, Walmart Inc.

On a question whether the recent regulatory changes will influence Walmart's investment posture in India, he said: "All the reasons we cited for going into India and acquiring Flipkart, when you look at the continued e-commerce growth in India, the size of the market, the growing middle class, all those things are still as true today as they were six months ago. So the reasons we're excited about the market are still there".

The revised policy on FDI in online retail, issued by the commerce and industry ministry, also said that these firms have to offer equal services or facilities to all its vendors without discrimination.

Walmart had completed acquisition of 77 percent stake in Flipkart for about $16 billion in August last year, a deal which gave the U.S. retailer access to the Indian e-commerce market.

Also read: Amazon Pantry: FDI In E-Commerce Rules Derail Amazon’s Grocery Push