DMart Converts Two Mumbai Stores Into Fulfilment Centres To Cater To E-Commerce Demand
A pedestrian walks past a D-Mart supermarket operated by Avenue Supermarts Ltd. in Thane, Maharashtra, India. (Photographer: Dhiraj Singh/Bloomberg)

DMart Converts Two Mumbai Stores Into Fulfilment Centres To Cater To E-Commerce Demand


Avenue Supermarts Ltd., which owns and operates supermarket chain DMart, has closed two of its retail stores in Mumbai and converted them into fulfilment centres to cater to its growing e-commerce business in the city.

The company opened six new DMart stores during the July-September quarter this fiscal taking its store count to 220 with total retail business area of 8.20 million sq ft, Avenue Supermarts said in a regulatory filing.

Besides, D-Mart has also expanded its e-commerce operations in select pin codes of Pune city.

"We have closed two of our Mumbai stores for customers and converted them into fulfilment centres for our e-commerce business. One each in Mira Road and Kalyan,” said Avenue Supermarts CEO & Managing Director Neville Noronha.

Both these locations have an alternate DMart store within four kilometres, he added.

"We continue to increase our footprint in Mumbai Metropolitan Region covering additional pin codes. Mira Road and Kalyan FC addition were to deepen our reach and serve customers better in these regions. We have also expanded our e-commerce operations in select pin codes of Pune city,” he said.

About its brick and mortar retail business, the company said, "Footfalls are getting better and basket values are reducing month over month.”

The company last week reported a 38.46% decline in its profit after tax to Rs 198 crore in the July-September quarter as against Rs 323 crore in the corresponding quarter last fiscal.

Its revenue from operation in the second quarter of financial year 2020-21 was down 11.42% at Rs 5,306 crore against Rs 5,991 crore in the year-ago period.

As restrictions were further eased during this quarter, its business has seen improvement and it continues to gradually progress towards pre-pandemic levels.

Month-on-month sales have improved during this quarter -- August was better than July and September was better than August.

"The highlight being that footfalls continue to be significantly lower than pre-Covid levels but basket values are significantly higher than pre-Covid levels. Both these data points are trending towards pre-Covid levels,” Noronha said.

"Since August, most of our stores are operating at pre-Covid operating hours and some stores are operating longer hours than before Covid-19. Longer hours are to improve social distancing and giving more options to our shoppers,” he said.

While talking about the FMCG and staples demand, DMart said it was robust. September 2020 sales of all stores exceeded September 2019 sales for FMCG and staples while general merchandise and garments did lesser sales in the same period. However, discretionary consumption has seen significant improvement over Q1FY21, it said. General merchandise and apparel business contributed 22.7% to the revenue during July-September as compared to 27.3% of the corresponding period last fiscal and said it was "encouraging".

"We couldn't sell this category of products for nearly two months of Q1FY21 due to regulatory restrictions and once permitted we did insignificant sales due to tightening of discretionary spend by consumers,” the retail chain said.

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