Disney Bets on Nostalgia to Pull ‘Star Wars’ Saga Out of Decline
Customers view merchandise during the “Force Friday” event for the release of new Star Wars: The Last Jedi products at the Walt Disney Co. store in New York, U.S. (Photographer: Jeenah Moon/Bloomberg)  

Disney Bets on Nostalgia to Pull ‘Star Wars’ Saga Out of Decline

(Bloomberg) -- After stumbling at the box office and irking many fans, Walt Disney Co. is betting that it can win them back with the latest chapter of the “Star Wars” series.
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