Demand’s Back For Royal Enfield But Broken Supply Chain Is Hurting
Robotic arms spray lacquer onto gas tanks for Royal Enfield Classic 350 motorcycle as they move on a conveyor on the production line at the company’s manufacturing facility in Chennai, India. (Photographer: Dhiraj Singh/Bloomberg)

Demand’s Back For Royal Enfield But Broken Supply Chain Is Hurting

Royal Enfield is sitting on a backlog of more than 40,000 bookings as supply-chain disruptions hinder its ability to deliver its popular Classic, Bullet and Thunderbird motorbikes to buyers.“We are...
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