Dell, Jeep, LIC Most Trusted Brands In India, Says TRA Research Report
The Jeep Grand Cherokee Trackhawk at the 2017 New York International Auto Show. (Photographer: Mark Kauzlarich/Bloomberg)

Dell, Jeep, LIC Most Trusted Brands In India, Says TRA Research Report


Laptop brand Dell has emerged as the most trusted brand in India followed by car brand Jeep and insurance major Life Insurance Corporation of India, the only Indian company to feature in the top-seven brands, according to a report.

E-commerce giant Amazon and Apple iPhone secured fourth and fifth positions, respectively, TRA's Brand Trust Report 2019 said.

South Korean brands Samsung in the mobile phone category and LG for televisions took the fifth and the sixth positions, respectively.

Aviva Life Insurance, Maruti Suzuki and State Bank of India are placed on eighth, ninth and tenth positions, respectively, in the brand trust report.

Twenty-three Tata Group brands, the largest, figures among the top 1,000 brands in India's Most Trusted Brands list.

This is followed by Godrej, which has 15 brands, Amul with 11 brands and Samsung with eight brands, figuring in the most trusted brands list.

Among India's 1,000 most trusted brands, the categories with the maximum brands were food and beverage and fast-moving consumer goods contributing to 26.8 percent of the total brands in the listings.

Over 2,315 respondents participated in the survey conducted by TRA Research across 16 cities and its findings have been compiled in The Brand Trust Report 2019.

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