DAZN Tops Mobile Streaming Sessions With Alvarez-Saunders Fight
DAZN Tops Mobile Streaming Sessions With Alvarez-Saunders Fight
(Bloomberg) -- Sports streaming service DAZN had the biggest increase in video streaming last week as it featured a highly anticipated super-middleweight boxing match between Saul “Canelo” Alvarez and Billy Joe Saunders.
DAZN recorded a 25% jump in users launching its mobile app, according to Bloomberg’s analysis of Apptopia data. Alvarez won the May 8 fight in front of 73,000 fans at AT&T Stadium in Arlington, Texas.
Walt Disney Co.’s Disney+ had the biggest decline in streaming among top U.S. providers, with the service in a lull between major series after the conclusion of “The Falcon and the Winter Soldier.”
For the week ended May 9, downloads of the DAZN app surged 580% for the top increase. Downloads of AT&T Inc.’s HBO Max app showed the biggest decline.
| App | Ticker | App Sessions | % Change | Downloads | % Change |
|---|---|---|---|---|---|
| DAZN | n/a | 2.83 million | 25 | 91,457 | 580 |
| Sling TV | DISH | 5.38 million | 2.3 | 58,748 | 0.7 |
| AT&T TV | T | 2.3 million | 0.5 | 38,671 | 2.3 |
| Hulu | DIS | 82.3 million | 0.3 | 572,374 | -7.3 |
| Netflix | NFLX | 866.1 million | 0 | 619,307 | -7.3 |
| YouTube TV | GOOGL | 11.8 million | -0.3 | 123,572 | -5.8 |
| Roku | ROKU | 62.8 million | -0.6 | 435,242 | -6.3 |
| HBO Max | T | 145 million | -0.7 | 931,105 | -46 |
| Starz | LGF | 1.82 million | -1 | 66,444 | 5 |
| Showtime | VIAC | 7.79 million | -1.9 | 69,917 | -4.6 |
| ESPN | DIS | 26.6 million | -3 | 193,017 | -38 |
| Disney+ | DIS | 57.3 million | -3.4 | 565,639 | -3.8 |
Apptopia defines a session as a launch of a mobile app.
NOTE: Apptopia estimates mobile-app performance metrics such as downloads, in-app purchase revenue and daily active users by combining their data from more than 125,000 connected developer accounts, used as a learning set, with publicly available information. Apptopia says it doesn’t collect or have access to personally identifiable information.
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