DAZN Tops Mobile Streaming Sessions With Alvarez-Saunders Fight

Sports streaming service DAZN had the biggest increase in video streaming last week as it featured a highly anticipated super-middleweight boxing match between Saul “Canelo” Alvarez and Billy Joe Saunders.

DAZN recorded a 25% jump in users launching its mobile app, according to Bloomberg’s analysis of Apptopia data. Alvarez won the May 8 fight in front of 73,000 fans at AT&T Stadium in Arlington, Texas.

Walt Disney Co.’s Disney+ had the biggest decline in streaming among top U.S. providers, with the service in a lull between major series after the conclusion of “The Falcon and the Winter Soldier.”

DAZN Tops Mobile Streaming Sessions With Alvarez-Saunders Fight

For the week ended May 9, downloads of the DAZN app surged 580% for the top increase. Downloads of AT&T Inc.’s HBO Max app showed the biggest decline.

AppTickerApp Sessions% ChangeDownloads% Change
DAZNn/a2.83 million2591,457580
Sling TVDISH5.38 million2.358,7480.7
AT&T TVT2.3 million0.538,6712.3
HuluDIS82.3 million0.3572,374-7.3
NetflixNFLX866.1 million0619,307-7.3
YouTube TVGOOGL11.8 million-0.3123,572-5.8
RokuROKU62.8 million-0.6435,242-6.3
HBO MaxT145 million-0.7931,105-46
StarzLGF1.82 million-166,4445
ShowtimeVIAC7.79 million-1.969,917-4.6
ESPNDIS26.6 million-3193,017-38
Disney+DIS57.3 million-3.4565,639-3.8

Apptopia defines a session as a launch of a mobile app.

NOTE: Apptopia estimates mobile-app performance metrics such as downloads, in-app purchase revenue and daily active users by combining their data from more than 125,000 connected developer accounts, used as a learning set, with publicly available information. Apptopia says it doesn’t collect or have access to personally identifiable information.

©2021 Bloomberg L.P.

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