Consumption Slowdown: This Growth Strategy Is Not Helping FMCG Firms Anymore
A vendor reads the newspaper while waiting for customers at a grocery store in Mapusa, Goa. (Photograph: Sanjit Das/Bloomberg)

Consumption Slowdown: This Growth Strategy Is Not Helping FMCG Firms Anymore

As Indians cut back on consumption in a slowing economy, a strategy that consumer goods makers banked on to keep growing isn’t working anymore.From snacks and biscuits to shampoos and hair oils, co...
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