Consumer Goods Makers Go Online-First To Gauge Buyers’ Response
Packets of Maggi 2-Minute Noodles and Xtra-delicious Magical Masala, both manufactured by Nestle India Ltd., are displayed for sale at a general store in Mumbai, India. (Photographer: Vivek Prakash/Bloomberg)  

Consumer Goods Makers Go Online-First To Gauge Buyers’ Response

Consumer goods makers usually bombard prime time television with advertisements, put up giant billboards and offer free samples whenever a new product hits the shelves. They have found a new way to...
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