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Colgate’s Herbal Push Fails To Stem Decline In Toothpaste Market Share
Colgate-Palmolive continues to lose ground to rivals in India’s toothpaste market.
09 Jun 2021, 10:52 AM IST
Colgate-Palmolive India Ltd. continued to lose ground to rivals in the nation’s $1.5-billion toothpaste market even as the marker leader ramped up its herbal appeal.Colgate, a brand recall built over decades, saw its market share in the mainstay toothpaste segment fall to 46.9% in the 12 months trailing April from 48.32% a year earlier, according to Nielsen data sourced from industry executives.Pure-play herbal product makers gained ...
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