Coca-Cola India Bets On Diversified Portfolio To Maintain Double-Digit Growth
Coca-Cola India Pvt. Ltd. said it will push more of its products into the market ahead of the summer season as it looks to maintain its double-digit revenue and volume growth in 2019.
The fizzy drinks maker plans to become the fifth largest contributor to its parent’s—The Coca-Cola Company—volumes globally. India is currently the sixth largest contributor in terms of volumes.
The Atlanta-headquartered beverage maker wants to add products at lower and higher price points to expand its product portfolio by 25-30 percent by the end this month. “We believe this kind of choice be provided to the consumer—indulgence on one extreme to functionality on other extreme,” T Krishnakumar, president of The Coca-Cola Company’s India and Southwest Asia business told BloombergQuint in an interview.
The soda maker is eyeing Rs 10 price point to attract more consumers. Its currently offers Glucocharge Aquarius, Maaza Refresh at Rs 10 price point. “We have offerings which have been launched already in all the three segments which puts us in good spot for 2019 and beyond,” Krishnakumar said.
The soda maker has also diversified the price range of its core brands like Sprite, Thums Up and Coca-Cola. It is also looking to offer fizzy fruit drinks.