After J&J’s ‘Clean & Clear’, HUL Makes ‘Fair & Lovely’ Move. Will Others Ditch Fairness?
Two young women stand at a counter next to a shelf where Hindustan Unilever Ltd. Fair & Lovely beauty products are displayed for sale at a store in Mumbai. (Photographer: Kuni Takahashi/Bloomberg)

After J&J’s ‘Clean & Clear’, HUL Makes ‘Fair & Lovely’ Move. Will Others Ditch Fairness?

As brands globally face a backlash for racial overtones of their products, Unilever Plc decided to rename its melanin-suppressing cream Fair & Lovely. It’s not alone. Last week, Johnson & Johnson d...
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