Bajaj-Triumph Alliance To Develop 200-800 cc Motorcycles, First Bike To Roll Out By 2022
Bajaj Auto MD Rajiv Bajaj, left, and Triumph Motorcycles CEO Nick Bloor announce the start of the Bajaj-Triumph partnership in Pune, India, on Friday, Jan. 24, 2020. (Photo: Bajaj Auto)

Bajaj-Triumph Alliance To Develop 200-800 cc Motorcycles, First Bike To Roll Out By 2022


India’s Bajaj Auto Ltd. and British Triumph Motorcycles UK have formally commenced their non-equity global partnership to manufacture a new range of mid-capacity motorcycles in the country.

The first Bajaj-Triumph bikes will be available from 2022 with prices starting at less than Rs 2 lakh for a 200 cc motorcycle, Triumph Motorcycles' Chief Commercial Officer Paul Stroud said at an event in Pune.

The two automakers had announced the non-equity alliance in August 2017. The tie-up is similar to the one between TVS Motor Co. Ltd. and Germany’s BMW Motorrad. Bajaj Auto has an equity alliance with Austria's KTM AG that makes bikes under the namesake and Husqvarna brands.

The Bajaj-Triumph alliance will build a new engine and vehicle platform in mid-capacity range (200-800 cc) and offer multiple options to address different segments in this class.

"The triumph brand is an iconic one the world over. So, we are confident that there will be a huge appetite in India and other emerging markets for these new products," Bajaj Auto's Managing Director Rajiv Bajaj said.

"The products that will come out of the partnership will also help attract a younger, but still discerning, customer audience and is another step in our ambition to expand globally, particularly in the fast-growing markets of South East Asia but also driving growth in more mature territories like Europe," Nick Bloor, chief executive officer of Triumph Motorcycles, said at the event.

The Bajaj-Triumph alliance will combine strength in design, technology, cost-competitive manufacturing and an intimate knowledge of key target markets to deliver a range of products and business successes, according to the pact.

BQ Install

Bloomberg Quint

Add BloombergQuint App to Home screen.