Bain Said to Make Bid for Stake in Top Italy Soccer League

(Bloomberg) -- Bain Capital has made a 3 billion-euro ($3.4 billion) preliminary offer for a stake in Italy’s top soccer league, according to people familiar with the matter, putting it into competition with rival private equity firm CVC Capital Partners.

The Boston-based firm has expressed interest in buying about 25% of Serie A, home to players including Cristiano Ronaldo and Zlatan Ibrahimovic, the people said, asking not to be identified as the matter is private.

Bain Said to Make Bid for Stake in Top Italy Soccer League

Representatives for Bain and Serie A declined to comment.

Bain’s proposal would top one made by CVC, which has been holding talks about taking as much as 20% in Serie A for 2 billion euros, people familiar with the matter said in May.

The buyout funds are seeking to buy a minority stake in a league unit that owns its lucrative television rights, the people said. Serie A is the fourth-richest league in Europe, according to Deloitte Sports Business Group’s latest review of the game, published on Thursday. It generated revenue of about 2.5 billion euros in 2018-2019, with almost 60% coming from broadcasting.

The league is exploring funding options at a time when play has been suspended for months due to a nationwide lockdown to fight the coronavirus pandemic. Matches are set to resume on June 20.

©2020 Bloomberg L.P.

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