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Automakers Evaluating If Lockdown-Spurred Online Car Sales Are A Fad
While product discovery and bookings have moved online, financing hasn’t.
28 May 2020, 08:32 PM IST
As dealerships remained shut for nearly two months during the lockdown, some automakers sold vehicles online. But it didn’t amount to much for an industry that sells nearly 3 million cars a year. And while companies are trying, the online transition won’t be easy.Maruti Suzuki India Ltd., India’s largest carmaker, said it received nearly half of its total number of inquiries from April till mid-May online. Tata Motors Ltd., and Hyund...
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