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At M&M, A Return To Form And Substance
M&M has stemmed its slide in the SUV market it once dominated. Can it accelerate the momentum?
21 Dec 2021, 07:24 AM IST
Mahindra & Mahindra Ltd. has stemmed its slide in India’s sports utility vehicle market, a category it once dominated. Not just that, it’s clawing back territory. The impetus came from the newest Thar. The Mumbai-headquartered automaker has sold over 30,000 units of the four-wheeled drive so far this year. That’s higher than the earlier variant’s sales in the preceding five years combined. The XUV700, its latest, has been a runaway ...
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