Aston Martin First-Half Loss Widens in Run-Up to SUV Launch

Aston Martin Lagonda Global Holdings Plc reported a wider first-half loss as the British carmaker invested in the launch of its debut sport-utility vehicle, which has started to arrive at dealerships.

Early signs from China, a key sales market for the all-important DBX SUV, are postitive, Aston Martin said Wednesday in a statement, without providing specifics.

Covid-19 has meanwhile slowed the company’s efforts to reduce dealer stockpiles of its sports cars. It will put off restarting production at its main plant in Gaydon, England, until the end of August.

Aston Martin First-Half Loss Widens in Run-Up to SUV Launch

The DBX SUV, which began production during the second quarter, will make a positive contribution during the final six months of 2020, Aston Martin said. The company reported a first-half operating loss of 159.3 million pounds ($206 million) and negative free cash flow of 371 million pounds as it ramped up spending for the launch, while the coronavirus pandemic kept showrooms closed for much of the period.

With the DBX in production, cash flow should improve in the second half, Chief Financial Officer Ken Gregor said in an interview. Business improved in June, though it’s too soon to say if a recovery from the pandemic is under way, he said.

Aston Martin’s financing costs are expected to be higher at 123 million pounds in 2020, due to more expensive debt, Gregor added.

Dealer Incentives

The company also said it was restating its results for 2019 to correct an error in deducting dealer and customer incentives from revenue in the U.S. The change resulted in an understatement of 15.3 million in its loss before interest, taxes, depreciation and amortization.

Aston Martin has struggled in the less than two years since going public, with high inventory and poor sales of its core sports cars undermining efforts to replicate Ferrari NV’s stock market success. In the months since Canadian billionaire Lawrence Stroll bailed out the carmaker early this year, it has announced a CEO change and said it may need to seek additional funding.

The shares gained 7.8% as of 11:18 a.m. in London. They have sunk 68% this year.

Aston Martin First-Half Loss Widens in Run-Up to SUV Launch

The $189,000 DBX is being assembled at a factory in St Athan, Wales, built on the former site of a defense ministry airfield. The manufacturer is looking to attack the ultra-luxury SUV segment occupied by the likes of Lamborghini’s Urus and Bentley’s Bentayga.

The carmaker’s effort to reduce dealer stockpiles on its other models has been frustrated by the Covid-19 crisis, and will now extend into 2021.

“We are restoring exclusivity to our sports cars,” Chairman Stroll said in a video posted on the company’s website. The company is “rebalancing supply to demand, which in the short term means lower wholesale volumes but necessary for future success.”

Its cash balance was 359 million pounds at the end of June, with 430 million pounds of liquidity available.

Tobias Moers, the former head of Daimler AG’s Mercedes-AMG performance division, will replace Andy Palmer as chief executive officer on Aug. 1. Moers, 54, will count on the DBX to boost sales in markets including China, where wealthy consumers’ preference to be driven by chauffeurs in roomier rides has helped high-priced SUVs catch on.

©2020 Bloomberg L.P.

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