An actor dressed as Sesame Street character “Big Bird” speaks with a puppet named “Cody” during an Apple Inc. event at the Steve Jobs Theater in Cupertino, California, U.S. (Photographer: David Paul Morris/Bloomberg)

Apple's Shift From Gadgets to Services Tests Investor Patience

(Bloomberg) -- Apple Inc.’s expansion beyond hardware is taking longer than some analysts expected as the company learns to wrangle new partners outside the technology industry.