Apple Launches iPhone 11 Pro, Made of Stainless Steel and Glass

(Bloomberg) -- Apple has launched its iPhone 11 Pro at an event in Cupertino, California.

This is the most powerful iPhone the company has made and it’s got a new design, says CEO Tim Cook.

This is the first phone Apple has called the “Pro.” It’s for those who want the best. The phone is made of stainless steel and glass. There’s an all-new midnight green color which the crowd feels is deserving of applause.

The Pro has a new panel coming in 5.8- and 6.5-inch sizes. It’s more energy efficient, bright and has more color details. It’s related to the display in the super expensive Mac Pro screen, Phil Schiller tells us. It’s called the Super Retina XDR.

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To contact the reporter on this story: Ian King in San Francisco at ianking@bloomberg.net

To contact the editor responsible for this story: Kelsey Butler at kbutler55@bloomberg.net

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