Apple Resorts to Promo Deals, Trade-Ins to Boost iPhone Sales
An attendee displays an Apple Inc. iPhone X for a photograph during an event at the Steve Jobs Theater in Cupertino, California. (Photographer: David Paul Morris/Bloomberg)

Apple Resorts to Promo Deals, Trade-Ins to Boost iPhone Sales

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(Bloomberg) -- Apple Inc. is experimenting with iPhone marketing strategies it rarely uses -- such as discount promotions via generous device buyback terms -- to help goose sales of its flagship pr...
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