Amazon Strengthens Play In Furniture Segment Ahead Of Festive Season
Workers stand behind boxes waiting to be loaded onto outbound trucks at the Amazon Inc. fulfillment center in Bengaluru, India. (Photographer: Ruhani Kaur/Bloomberg) 

Amazon Strengthens Play In Furniture Segment Ahead Of Festive Season


Amazon India has expanded its range in the furniture category to over 1.6 lakh products, especially from small and medium businesses, ahead of the festive season.

Amazon, which has pumped in billions of dollars into its Indian operations over the last few years, said it has seen its furniture business in the country grow by over 120 percent over the last year.

"Customers typically look to upgrade their homes in the festive season. We have added more than 60,000 products this year to offer the largest selection of furniture," Amazon India Director- Large Appliances and Furniture Suchit Subhas told PTI.

He added that around 25 percent of the company's furniture buyers use finance schemes like no-cost EMI.

Over 65 percent of its sales come from customers beyond the metros from cities such as Nasik, Raipur, Vellore, Udupi, Kota, Kollam and Palakkad.

Also read: Amazon India Aims To Eliminate Single-Use Plastic Packaging By June 2020

"Our dedicated fulfilment infrastructure for furniture and large appliances allows us to make faster, damage-free deliveries," he said adding that currently delivers within one day in the top 10 cities and within two days in the top 25 cities.

Subhas explained that apart from products from popular brands like Home Centre, Godrej Interio, Sleepwell and UrbanLadder, Amazon has also enabled entrepreneurs to create new brands like Wakefit, Sleepycat and Deckup.

Also read: Amazon Inks Deal for Possible Stake in India’s Future Retail

He added that the online marketplace is also enabling small and medium businesses in artisan hubs of Rajasthan to sell their products to a nationwide customer base.

While the company hasn't announced the dates of its festive sales, it is likely to kick off in the last week of September. Rival Flipkart has announced that it will host its flagship event 'The Big Billion Days' from Sept. 29 to Oct. 4.

Also read: Flipkart Ties Up With 27,000 Kirana Stores To Strengthen Last-Mile Delivery

E-commerce companies, which see a large chunk of their sales during the festive season, start preparing for festive sales months in advance -- ramping up logistics and hiring thousands of temporary workers to ensure timely delivery of products.

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