Amazon India is the most attractive employer brand in the country followed by Microsoft India and Sony India. (Photographer: Martin Divisek/Bloomberg)

Amazon Most Attractive Employer In India, Microsoft Second, Says Survey

E-commerce firm Amazon India Pvt. Ltd. is the most attractive employer brand in the country followed by Microsoft India and Sony India, according to a survey.

According to the Randstad Employer Brand Research 2019 released Monday, Amazon India scored high on financial health, utilisation of latest technologies and a strong reputation.

Others in the top 10 most attractive employer brands in India for 2019 are Mercedes-Benz India Pvt. Ltd., International Business Machines Corp., Larsen and Toubro Ltd., Nestle India Ltd., Infosys Ltd., Samsung Electronics Co. Ltd and Dell Corp.

Google India had been inducted into the Hall of Fame category last year, for winning the coveted title for three consecutive years.

The Randstad Employer Brand Research, covered 75 percent of the global economy with 32 participating countries and more than 2,00,000 respondents worldwide.

The top driver for the Indian workforce while choosing an employer are salary and employee benefits, followed by work-life balance and job security.

“Employer branding has emerged as a crucial positioning tool for both companies seeking talent with must-have skills and candidates seeking organisations that can support their aspirations of realising a meaningful career,” said Paul Dupuis, managing director and and chief executive of Randstad India.

The survey further noted that a vast majority, about 55 percent, of Indians prefer to work for a large multi-national companies, while 9 percent preferred startups.

The preference for MNCs can be strongly attributed to job security, financial health and career progression opportunities that these firms are able to offer their employees.

The survey also noted that the Indian workforce prefers to work for companies operating in sectors like IT, ITeS and Telecom (67 percent), Retail, FMCG and e-commerce (67 percent), followed by automotive (66 percent) and BFSI (65 percent).

Bloomberg Quint

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